Use the intelligent outliner that writes the story you want to write,
without wasting your time on random and meaningless responses.


Robert Towne, the screenwriter of Chinatown once said:

"A movie is really only four or five moments between two people. The rest exists to give those moments their impact."

Subtxt helps you define the subtext of that conversation:

(regardless of whether it's a movie, a TV show, a novel, a play, or a video game)

App screenshot

so it can convert that argument into this:

App screenshot

Subtxt transforms the intent and meaning of your story into an actionable outline that tells you what should happen thematically in each and every Act.

And then AI transforms that outline into meaningful storytelling.

App screenshot

(i.e., it writes your story for you)

Add to that cutting-edge AI text-generation from OpenAI, and you have an entire development studio at your fingertips.

Just gotta say, having the AI help flesh out character arcs and having it all neatly displayed in one a series of tools in one's arsenal unparalleled in all my time as a writer and filmmaker.

It's just such a great, clear guide to help keep one's writing on track so you can focus on the creative writing part.

John Dusenberry

Head of Story, Warner Animation Group


Powered by GPT-3

The world's leading natural language system

The hardest thing for any writer is to be objective about their own work. You can turn to friends, or your agent, but even their notes are prone to subjective bias and interpretation.

Subtxt is the always on/always available writing mentor.

Just without the ego.

Generate Story Ideas

Stuck on a particular Storypoint? Ask Subtxt to suggest ideas that work with your story's theme.

Intelligent Subtext

Missing something? Have Subtxt explain to you the meaning behind why you feel that way, and what to do about it.

Random Storytelling

Writer's rooms are organized chaos. Crowd-source and digitize that, and you 1000x the same experience.

Summarize Storybeats

You've done all the work, now let Subtxt summarize what you've written to make it easier to outline.

Powerful Narrative Engine

Based on what it is you want to say, Subtxt predicts what should happen in each and every Act.

Learn While You Write

More than a collaborator, Subtxt AI teaches you how to write more complete and meaningful stories as you write.

The Singularity

Bringing the fun back

Subtxt AI combines the chaotic serendipity of complex language models with a proven framework for writing complete and meaningful stories.

Jim Hull, founder of Narrative First and lead developer, explains:

What is GPT-3?

GPT-3 is an AI system from OpenAI that produces natural language. OpenAI is an AI research and development company whose mission is to ensure that general-purpose artificial intelligence benefits all of humanity.

OpenAI is committed to developing AI safely and responsibly, which can only mean great things for you as a storyteller.

Please stop reading my mind. You know this is serious when you read something the AI gives to you and you start getting emotional and applauding.

Irvaxis AcidFire

"Jim - I’m only five minutes in - this is pure magic. Has to be."

Shashank Mishra

i am absolutely paralyzed by the possibilities. not only do i feel like the paragraphs it spits out would make for fantastic bases for a story on their own, but i can suddenly see like a billion different directions i could take the argument, and hypothetically, it could be as long, or even as ridiculous sounding, as i like.


I ran this on my storyform for Scream (2022), and it describes the climatic moment of the movie so closely that I feel like it would be too spoilery to post it. This is very exciting stuff! Can’t wait to dive into my current story with this tomorrow.

Brandon Ney

I found this to be very beautiful...I was pondering about the Relationship Throughline and what it meant as far as being the "relationship of everything in the story", ...and I feel it finally clicked when I saw this as it really brought to light the subtext fuelling all the relationships in my story, it simply made sense...I see the Relationship Throughline connecting, or rather, bridging the various different players of the most diverse storyforms.

J.G. Salazar

I want to say and this might be my own biases coming up...this tool is absolutely nuts. It's like having your own personal universe that responds uniquely to your desires. It gives me a boost in confidence that makes me think "i can really do this!" and get really hyped about both the results and the work that will follow.


This is witchcraft. First click of the robot button EVER...I'm genuinely shaking a bit in amazement.

Georgina Green

More astoundingly accurate/profound Ai illlustrations from one of the short stories I'm feels like it's read my mind, cutting to the emotional core of what I want to write.

John Dusenberry
Head of Story, Warner Animation Group

Wow. What the actual F


The AI-generated zombie story developed in this demo was not only compelling as a story, but went in unexpected, intriguing directions. i.e. It didn't seem to be a mere rehash of common zombie stories. Brilliant work.


I love these features, Jim! It helps me move my story forward as though I have a writing partner.

Judith Nutkis

It's literally impossible to get stuck on plot now. There's never going to be a "What happens next?" question popping up in my mind.”

J.G. Salazar

Okay, I just received a SCARY accurate response from the Subtext AI in regard to the transformation of the relationship between the main two players of that portion of the story, and how it ends.

Delvin Wolf

What I find highly enjoyable about Subtxt is, developing my story in one hermeneutical circle after the other, spiraling upwards towards more and more understanding what this story should be about. It's really phenomenal, especially with the AI, giving me more and more insights and inspiration.”

Iris Marmulla

I'm still loving this; it's making me realize that I really haven't had clear ideas about my characters, and I don't think I would have believed it if anyone had told me! Subtxt is forcing me to think about where I want a story to go and who the characters really are in my mind. And that's the fun part about writing, especially when you can feel confident that the choices you make aren't going to lead to a confusing jumbled mess of a dead-end!

Summer Doucet

And by the way, yes! now that i'm getting the hang of it this is the most excited i've been about software since i learned the Adobe suite!

Krys Abrams

Some see story like this:

Others see story like this:

Subtxt sees story like this:

This is INSANE. In the nearly ten something years I've tried to learn Dramatica, the AI stuff has been the most game-changing thing yet. Especially in terms of helping me understand the MC throughline. Can't stress enough how much it's helped me understand what this is supposed to look like AND give me fresh ideas of how to explore it. Holy jeez...Don't know how often I've said it, but what you've built in Subtxt is unreal. Incredible. 👏 👏 👏 Amazing work!

Jay Hayward


What It Does

Set your intent.

Then step back.

Subtxt takes this:

"Greed leads to self-destruction"

and returns this:

Act 1: This should happen...

  • Scene 1: Then this should happen...
  • Scene 2: And because of that, then this happens...
  • Scene 3: Which means this should happen...
  • Scene 4: Until finally, this should happen.

In short, Subtxt takes what it is you want to say with your story and then converts it into a list of thematic Storybeats consistent with your message.

You still have to write the whole thing yourself, but now you have an intelligent outline to challenge your imagination.

It's like having an objective writing partner always ready to take your call.

The One Assumption

Have something to say.

Subtxt only works if:

a) you believe, like Robert Towne (the screenwriter of Chinatown), that stories are four or five moments between two characters--and that these conversations are dramatic arguments meant to convey greater meaning

b) you appreciate there is a benefit to an orderly argument

If you don't buy into this idea of story as dramatic argument or you believe story structure to be completely chaotic, then Subtxt is not for you.

How It Works

It's all about projection.

Subtxt is a model of human psychology.

While there are a complicated set of algorithms behind Subtxt, the basic idea is really quite simple: when we come into conflict over an argument we automatically project our own biases and preconceptions onto others.

Subtxt models this natural process ("It's not my problem, it's yours!") and then breaks it down into a set of ordered steps.

The rest is up to you.

Where You Fit In

Bring the passion.

How you illustrate Subtxt's Storybeats is where your artistic talent steps in and elevates the argument to something a computer simply can't do.

No one goes to the theater or picks up a novel to read story structure. That's why you can't write your story in Subtxt.

We know how easy it is to get caught up in endless outlining, so we designed Subtxt to help you define your artistic intent (the message of your story), and then quickly take that to your favorite writing application.

Once you start writing, you really shouldn't look back at Subtxt.

That is...until the next story.

Community support from the very beginning

Subtxt is the only app built from the ground-up to support the artist from the very beginning. Having worked in the animation industry for 23 years as both a director and animator, I wanted to create an app that combined the latest advances in narrative theory with the creative spark inside each and every one of us.

And along the way, I invited some of the most talented storytellers and visionary creatives to help me out.

The result is more than just an app, it's a supportive community designed to help you grow as an artist.

"I'm in heaven. Each watching of the class clarifies so much more. So odd when you think u have it but don't, but then later do.
#magical #becomingAwriter!"

Jil Hardin, Writer
Subtxt Community

Learn a revolutionary approach to writing meaningful stories

Even if you’ve been writing for years, there’s always room to grow. Subtxt is the ultimate online destination for writers looking to hone their craft. Weekly online courses are a wonderful place for avid storytellers to learn about the many intricate ways that the bestselling books and award-winning films make you feel.

Weekly courses in Subtxt

I thought I would share real-time feedback from a truly novice perspective. The app is helping me know what subtext nuances to bleed into my chosen initial scenes, so I can avoid info dumps, know what to focus on, and arrive at the first plot point by a certain page/word count. Ive read self published works that drone on for 100 pages of history before meeting the protagonist.

Subtxt helps me stay focused on the underlying resonant story as I'm building the world and populating it with interesting characters, so I can quickly arrive at the first plot point. And the prompts inspire "AHA" moments, helping me find creative solutions to formerly unanswered questions.

Desiree Harb


Bringing the Magic

Reveal crucial moments

The best thing about writing a story with Subtxt is what it tells you about your story: key moments that reflect the argument you're making to your audience.

John Dusenberry, Head of Story at Warner Bros. Animation, explains:

And John is only one of the many professionals who trust Subtxt to help develop their projects.

Friends of Subtxt

Proof of concept

  • Michael DiMartino

    Executive Producer, Co-creator, and Writer, Avatar: The Last Airbender on Nickelodeon

  • David Collard

    Screenwriter, Neither Confirm, Nor Deny, #3 2020 Blacklist

  • George Strayton

    Screenwriter, Executive Producer Newirth, The Black Company, Netflix

  • Ed Bernero

    Executive Producer, Creator, and Writer, Third Watch

  • Jason Loftus

    Peabody Award-winning filmmaker, director of Ask No Questions (Slamdance 2020)

  • Sebastien de Castell

    Bestselling author of twelve novels including Traitor's Blade and Spellslinger

  • Chris Sonnenburg

    Executive Producer, Tangled: The Series on Disney+

  • Joy Lenz

    Actress and Writer, One Tree Hill, Dexter, Pearson

  • John Dusenberry

    Head of Story at Warner Animation Group


Subtxt Concierge Service

Subscribers to Subtxt receive a FREE 45-minute video on-boarding session to help writers get started with this unique approach. Yearly subscribers enjoy the same, with one difference: an hour of consulting for each project over the year.

“I had been going around in circles attempting to commit to a storyform for my story, only to second guess it once I started working with it. Having Jim cut through my confusion within minutes was incredible. I was worried he would tell me my story could never work, but instead it was amazing to have him 'get' what I was trying to do really quickly, and by the end of the call I had new confidence in myself and the story I want to write. This is an incredible value and worth the price of an annual subscription alone!”

Georgina Perry

Subtxt is a subscription-based application and is in active development. Expect updates weekly, if not daily.

And if you ever run into a block, expert support is a tap away.


The right price for you, whoever you are

Sign up for the magic outliner. Stay for the supportive community.


$ 25 /month
  • 1-on-1 Concierge On-boarding

  • 100 Credits/month for Subtxt AI

  • 48-hour support

Most popular


$ 45 /month
  • 1-on-1 Concierge On-boarding for EVERY project

  • UNLIMITED Credits for Subtxt AI

  • 24 hour support

  • Everything included in the Basic Plan


Who would make something like this

Meet Jim.

Hi, my name is James Hull and I'm fanatical about storytelling.

From the very first day my Dad brought home a couple of scripts from the television series, CHiPs, I knew I wanted to be a part of taking the written word to screen.

In 1992, I was approached by Andrew Stanton and John Lasseter to join Pixar's story department for what would be their first animated feature. They had seen my CalArts student film and thought I would be a good fit.

Of course, I declined.

At the time, Pixar was only doing Lifesavers commercials and besides, what I really wanted to do was become a Disney animator. So I spent the summer working at Magic Mountain while Andrew and John went back up north to make Toy Story. 😫

Mistake #1.

Thankfully, I did become a Disney animator. But not before spending my first year out of CalArts writing and boarding for legendary animation director, Chuck Jones. Yes, that Chuck Jones (still so grateful after all these years to have worked with one of my heroes, and discovering a new one, production designer Maurice Noble).

At Disney, I started as an assistant on Pocahontas, Hunchback, Hercules, and I think Mulan (can't remember), before being promoted to Character Animator on Tarzan.

Unfortunately, by the time I reached that goal, Pixar had become so successful that Disney decided to stop making 2D-animated features, so I had to find work elsewhere. Luckily, I landed at Dreamworks where I animated on their last two 2D-animated features, Spirit and Sinbad.

After that, I exchanged my pencil for a mouse and became a 3D animator, working on a million films for DW starting with Shrek 2 and Madagascar, and ending with Croods and Me and My Shadow (which was supposed to be a 2d/3d hybrid!).

It was during the 7-year stretch between Shrek 2 and How to Train Your Dragon that I started to turn my attention back to story. I found it extremely difficult to animate on films that I thought didn't have great stories (S2 and Dragon were the exceptions) and so I set about finding a way I could contribute.

First, I turned my attention back to my alma matter, the California Institute of the Arts, and taught Story Development there for seven years. I met some amazingly talented young students there (some of who are now acclaimed writers and directors!), and loved the opportunity to talk about story at a higher level. Teaching there was basically a LIVE version of the hundreds of articles I've written on my company's site, Narrative First.

I loved teaching at CalArts, which is why I'm glad I can now do the same thing online (just without the 50K/yr. price tag!). But I also knew I needed to do more.

Eventually, I sold a film concept/property/story treatment to Dreamworks and as part of the deal switched over to the Story department. I worked on Peabody and Sherman, but not for long--I wasn't really interested in becoming a "gag"-man--I was more interested in the story as a whole, knowing that was where my strengths lied.

So I left, and took a bit of a detour as I returned to Disney to animate on many theme park rides (the Mine Train ride in Florida, and Snow White's castle in Shanghai). It was there that I hooked up with Executive Producer Chris Sonnenburg at Disney TV and helped develop the beloved animated series, Tangled: Ever After.

Time ran out at Disney Special Projects, so I packed my things and landed a directing gig at Dreamworks TV. I directed several episodes of Puss n' Boots, a unique situation where I was able to put some of my story concepts and ideas into action.

But it was at the end of that project, that my now wife suggested--no, demanded--that I set out on my own and create the story company I always dreamed of. Stop working for other people. And so I did. Which brings us to--

Mistake #2.

Why didn't I get started earlier?

Since 2016, I've been helping writers, directors, executive producers, novelists, playwrights, game developers, and even documentary filmmakers write stories and I've never been happier. Seeing them receive awards or accolades for the work we did together is extremely rewarding--even moreso than if I had set out to do it all on my own.

Which is why, in 2017, I decided it was time to find a way to scale myself beyond what I could physically do during the day, and set out to create an app to do just that.

And that's how Subtxt came to be.

I taught myself frontend and backend development. Spent endless hours writing code and debugging code. And during the pandemic, found a way to carry the meaning of a story all the way down into a single scene.

Which I find pretty remarkable.

It's not a magic bullet--but, it is magic. And I'm grateful for each and every user (numbering in the thousands now!), who tells me they appreciate all the work I put into it.

It's those encouraging words that mean so much, especially when you're someone like me who thinks there is always something new to learn about telling a story just around the corner. With the technology behind Subtxt, I can consistently and frequently update the application whenever I discover something new.

And watch it spread out and reach so many across the world within a matter of milliseconds.

It's the re-writing process at scale. And it's instantaneous.

And I'm grateful to be a part of it.

© 2017-2022 Narrative First, Inc.