Build a better story

Welcome, Storytellers! 👋

We've all been there: you're captivated by a story's intriguing beginning, only to watch it unravel into a meandering mess. It's frustrating when a story lacks a clear point, isn't it? And it's even more disheartening when you realize this ten minutes into the first episode, or after just one chapter. It's a widespread problem that leaves us all asking,"Why should I even care about this story?"

Subtxt is here to change that.

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Subtxt is your secret weapon in the battle against pointless stories. We're on a mission to help storytellers like you craft complete, compelling narratives that captivate your audience from start to finish.

How do we do this? Through an innovative blend of story-building expertise and a predictive narrative framework that's stood the test of time. Subtxt's intelligent chatbot companion, Muse, works alongside you as you weave your story. While you focus on the creative process, Subtxt ensures you stay on track, maintaining the coherence and direction of your narrative.

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But Subtxt's magic doesn't stop there. As you write, it subtly imparts the wisdom of narrative structure and theory, transforming you into a more skilled storyteller. Think of it as a mentor who's always by your side, ready to guide you through the intricacies of crafting a story that resonates.

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Understanding your distinct voice and your story's unique purpose is at the heart of what Subtxt does. We understand that storytelling is not a one-size-fits-all affair; it is a deeply personal journey, one that should echo the whispers of your individuality. That's why Subtxt is designed to adapt, to comprehend your vision and help you express it in its full, nuanced complexity.

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Remember, Subtxt isn't here to write your story for you - it's here to empower you. We believe in your unique voice and creative vision. Our goal is to equip you with the tools and knowledge to express that creativity in stories that grip your audience from the first word to the last.

Ready to write better stories? Come on in and discover the Subtxt difference. Your storytelling journey starts here.

Modern Storytelling

A better way to write stories

Subtxt stands apart from the crowd. Rather than just being another advanced AI text-generation tool, Subtxt is a dedicated educational application. By combining a writer's unique creative vision with a distinctive narrative framework, Subtxt helps writers identify and magnify their story's essence, giving them the tools to enhance their storytelling like never before.

Crafting Stories with a Clear Intent

Forget about random words on a page. With Subtxt, you'll be identifying insightful ideas that genuinely resonate with your story's heart. It's all about weaving narratives with purpose!

Meet Your New Best Friend: Subtxt Muse

Take your writing to new heights with Subtxt Muse, your ultimate digital mentor. This is where the magic of ChatGPT meets nearly three decades of storytelling wisdom. A match made in literary heaven!

Over 32,000+ Unique Narratives to Express Yourself

Enter the infinite realm of narrative possibilities with Subtxt. Your story is unique, and so should be its structure. With over 32,000 distinct narrative structures at your disposal, we accommodate the diversity of your ideas, elevating your story's magnetism and ensnaring your readers' imaginations. Because storytelling is not a one-size-fits-all craft—it's a limitless expedition.

Tested and Loved by Storytellers

The proof is in the screenplay! Subtxt has already left its mark on film and television, supporting numerous writers in their creative journey. Our strategies have been instrumental in bringing countless stories from a writer's mind to the audience's heart, be it on the big screen or the cozy comfort of a home TV. Ready to pen the next big hit?

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Subtxt Muse

Muse, developed with OpenAI's ChatGPT API, is your new AI-driven digital mentor. Uniting 30+ yrs of storytelling expertise with the industry-leading natural-language AI system. Elevate your writing!

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Harnessing Decades of Storytelling Wisdom

Muse isn't just any digital mentor. It taps into a wellspring of narrative knowledge, drawing from nearly three decades of story-building experience spanning professional studio productions to teaching at the prestigious California Institute of the Arts. We've distilled all this wisdom into Muse, ready for you to explore.

Master Narrative Craft at Your Own Tempo

Meet Subtxt Muse, your tireless AI mentor, catering to your pace and comfort. No rush, no pressure - just you, Muse, and the profound narrative theories waiting to be discovered. Let's embark on this enlightening journey together.

Your Personal Sounding Board, Always Tuned In

With Muse, think out loud without hesitation. This AI knows narrative structure inside out, making it a trustworthy sounding board. It listens, understands, and provides feedback when you need it, all while respecting your unique creative intuition.

Ignite Your Writer's Intuition

Get set to elevate your writer's intuition with Subtxt Muse. It’s an opportunity to learn, grow, and refine your storytelling skills. You'll start seeing narratives in a whole new light, and that's just the beginning!


A Wealth of Knowledge

Our interface encourages organic, intuitive interaction. You can ask Subtxt Muse anything, from the abstract to the specific.

Need to weave a tale of hope but unsure how to begin? Muse is here to guide you through the intricacies of the theme, offering insights and inspiration at each step. Pondering the deeper thematic elements of Logan or Hamilton? Muse dives into the narrative depths with you, providing analyses that help you explore those very themes in your own work.

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5 out of 5 stars

“THANK YOU!!!! Muse is a GAME .... CHANGER! Just INCREDIBLE! If you were standing right here, you would get the most appreciative bear hug! Muse is free enough to be a perfect brainstorm partner. It knows enough about other story concepts that I can create my own weird beat sheets. I can tell it to reorder them according to whacky criteria. I can ask it to evaluate it on a piece of the theory or a combination. I can just talk with some abstract notion and a few prompts later I have the perfect idea to get writing done. This just ..... just .... THANK YOU! These are words, but really I'm speechless. All the gratitude!”

Boost your stories.
Get smart while doing it.

It's one thing to have an AI write your story for you. It's quite another to have it explain why it made the choices it did.

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Develop advanced narrative understanding.
Deepen your grasp of narrative theory and techniques, and elevate the quality of your storytelling to new heights.
Unlock creativity with contextual writing prompts.
Tap into your writing potential with context-sensitive prompts that provide the spark to get your words flowing. Whether you're crafting a novel, screenplay, or television series, these suggestive prompts will help you explore new avenues of creativity to add life to your narrative.
Extensive example library.
Draw inspiration from a wealth of story examples, providing a source of creative stimulation for your storytelling.


Ever Wondered What Makes a Story Complete?

You know that feeling when you turn the last page of a truly gripping book or watch the final scene of a mind-blowing movie? That wave of inspiration and satisfaction washing over you? Well, the secret behind those feelings is a little something we often miss in our day-to-day hustle: Meaning.

And this is where things get even more interesting. When you find yourself trying to decipher why we face challenges or problems in our lives, you'll discover that there are four different lenses to view conflict. We call these four lenses "perspectives", or if you like, points of view.

  • I have a problem.
  • You have a problem.
  • We have a problem.
  • They have a problem.

The stories that stick with us are the ones that think like us. They take those four different ways of looking at things and turn them into four different parts of a story (called Throughlines).

  • The Main Character Throughline is the I perspective
    (not always the Protagonist)
  • The Obstacle Character Throughline is the You perspective
    (not always the Antagonist)
  • The Relationship Story Throughline is the We perspective
    (usually the relationship between Main Character and Obstacle Character)
  • The Objective Story Throughline is the They perspective
    (the easy one: this is the plot)

Leave just one of those out, and you have an incomplete story.

Subtxt helps you write a complete narrative.

And the Four Throughlines are just the start. With Subtxt, you'll have all the tools you need to craft a well-rounded and engaging story. The Four Throughlines provide a solid foundation, but the possibilities are endless. Get ready to bring your story to life!


Discover what these amazing people say about working with the creator of Subtxt

“Since I began working with Jim, my understanding of narrative structure and the quality of my writing has grown leaps and bounds. He is an incredible teacher who is able to explain abstract, complex narrative theory in clear, practical ways. Get ready to see story structure in a whole new light.”

Michael DiMartino
Co-creator/Executive Producer Avatar: The Last Airbender and The Legend of Korra

“Jim Hull knows story better than anyone, from the big picture to the structural bones all the way down to the DNA. He can instantly spot points where the narrative has gone off track and identify solutions that ensure the story has deep meaning.”

George Strayton
Screenwriter, Executive Producer Newirth, The Black Company, Netflix

“Maybe you’re like me, you wanted to know how to unearth that complete version of the story you desperately needed to tell...and once you found such a guru, you’d never share your secret with anyone! If that’s what you seek, Jim Hull is absolutely NOT your guy. Try McKee or that Hero’s Journey thing!”

Jason Loftus
Peabody Award-winning filmmaker, director of Ask No Questions (Slamdance 2020) and Canada's selection for the Oscars 2023, Eternal Spring

“So often, writing a script made me feel like being up Sh** Creek without the proverbial paddle...when I was ready to throw the paddle overboard and scuttle the boat, who came rowing through that turgid brown water?… Sh** Creek’s resident paddle expert, Jim Hull.”

David Collard
Screenwriter, Neither Confirm, Nor Deny, #3 2020 Blacklist

“Jim Hull is the only story consultant I’ve ever met who goes beyond dumbing down an idea into a set of steps but instead guides you to flesh out your ideas, showing you where to find the depth and complexity in your story that will make it both satisfying and meaningful to the reader.”

Sebastien de Castell
Bestselling author of twelve novels including Traitor's Blade and Spellslinger

“Jim Hull is one of the most accomplished people I know when it comes to understanding story. His appetite for learning everything he can about story is one quality that sets Jim apart from others. Another is his ability to reduce the intricate nature of story development into digestible nuggets and to articulate those ideas to his clients or students successfully. He has an incomparable passion for sharing its nuances and complexities without forcing a listener to learn new paradigms or volumes of new vocabulary.”

Chris Huntley
Co-creator of the Dramatica theory of story


Unlock Your Writing Potential with Subtxt

With plans for every budget, the only limitation is how much you want to limit that potential.


$25 /mo

Baseline serves as an excellent entry point for storytelling enthusiasts. Gain access to essential Subtxt features to kickstart your narrative journey.

  • 32,000+ Unique Story Structures

  • Powered exclusively by GPT-3.5

  • Access to basic examples and analyses

  • 4,000-Token Context Window for Short-term Memory

  • Single Customizable Muse Persona

  • Manual Storyform Management


$45 /mo

The Quantum Plan is designed for serious storytellers seeking to fully leverage AI capabilities. Unlock advanced features and make each story a masterpiece.

  • 32,000+ Unique Story Structures

  • Choice between GPT-3.5 and GPT-4

  • Access to the full library of Subtxt Examples and Story Analyses

  • 8,000-16,000 Token Context Window for Extended Long-term Memory

  • Multiple Customizable Muse Personas, including Storytelling-specific Personas

  • Automatic Storyform Awareness


Save More with Yearly Pricing: Get 2 Months Free when you sign up.

Want to Learn More? Explore the features and benefits of Subtxt